The platform is rolling out a new feature that permits them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the company announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale release. This development coincides with a rise in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing channels on a competing service primarily display content made by AI. A large amount of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, from computer-generated images to educational videos, and we intend to provide users the option to see more or less of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its app labeled as made with AI. Overall, more than 100 m videos are uploaded to the app every day, making AI content a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI-generated videos they see by using the “manage topic” feature in the app and selecting the AI content topic. Other topics that can already be controlled under the setting include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label convincing AI-generated content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is not labeled can be removed under its community policies.
In addition, the service will now attach an AI-generated tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This measure is aimed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a two million dollar AI literacy fund for professionals and groups to produce learning resources about responsible artificial intelligence. This program will benefit educational bodies dedicated to teaching computer science.
Moderation Strategy
The platform has defended its moderation strategy, amid controversy over plans to lay off a large number of review team members in the UK. TikTok is expected to cut hundreds of positions in its trust and safety division in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content prior to it has to be seen by staff. The platform stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
